Apollo.io vs Reply.io
A side-by-side comparison of Apollo.io and Reply.io, two Sales tools, drawn from Ignaite's continuously-verified listings.
Compared from listings verified as of
Apollo.io
SalesAI GTM platform unifying prospecting, enrichment, outreach, and deal execution.
View Apollo.ioAt a glance
| Attribute | Apollo.io | Reply.io |
|---|---|---|
| Category | Sales | Sales |
| Pricing (differs) | FREEMIUM | PAID |
| License | Proprietary | Proprietary |
| Deployment | Cloud | Cloud |
| Platforms | Web, API, Browser extension | Web, API, Browser extension |
| Model support | — | — |
| Vendor (differs) | Apollo GTM, Inc. | Reply |
| Capabilities (differs) |
|
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The honest brief
Apollo.io
Pairs a 230M+ contact database with outreach, enrichment, and deal tools and a real free tier — the most accessible self-serve all-in-one of the group.
- Free self-serve plan available
- All-in-one prospect-to-close stack
- Chrome extension and open API
- Used by 600k+ companies
- Data accuracy varies by segment
- Free tiers have credit limits
- UI breadth can overwhelm
- Less specialized than point tools
Reply.io
Bundles prospecting data, deliverability tooling, and the Jason SDR agent in one platform, so outbound doesn't need a separate data vendor or warm-up tool.
- Mature multichannel sequencing
- Built-in contact database
- Jason runs in autopilot or copilot mode
- Email-deliverability toolkit
- Jason AI SDR tiers start around $800/month
- Free trial only, no permanent free tier
- Breadth of features has a learning curve
When to pick which
Apollo.io leans on Lead enrichment as a headline capability; Reply.io treats it as secondary.
- Lead enrichment (primary capability)
They also differ on:
- Pricing
- FREEMIUM · PAID
Their capability lists differ in recorded depth — compare the full lists above before deciding.