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Apollo.io vs Reply.io

A side-by-side comparison of Apollo.io and Reply.io, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Apollo.io

Sales

AI GTM platform unifying prospecting, enrichment, outreach, and deal execution.

View Apollo.io

Reply.io

Sales

AI sales engagement platform with Jason, an autonomous AI SDR agent.

View Reply.io

At a glance

Feature comparison of Apollo.io and Reply.io
AttributeApollo.ioReply.io
CategorySalesSales
Pricing (differs)FREEMIUMPAID
LicenseProprietaryProprietary
DeploymentCloudCloud
PlatformsWeb, API, Browser extensionWeb, API, Browser extension
Model support——
Vendor (differs)Apollo GTM, Inc.Reply

The honest brief

Apollo.io

Pairs a 230M+ contact database with outreach, enrichment, and deal tools and a real free tier — the most accessible self-serve all-in-one of the group.

  • Free self-serve plan available
  • All-in-one prospect-to-close stack
  • Chrome extension and open API
  • Used by 600k+ companies
  • Data accuracy varies by segment
  • Free tiers have credit limits
  • UI breadth can overwhelm
  • Less specialized than point tools

Reply.io

Bundles prospecting data, deliverability tooling, and the Jason SDR agent in one platform, so outbound doesn't need a separate data vendor or warm-up tool.

  • Mature multichannel sequencing
  • Built-in contact database
  • Jason runs in autopilot or copilot mode
  • Email-deliverability toolkit
  • Jason AI SDR tiers start around $800/month
  • Free trial only, no permanent free tier
  • Breadth of features has a learning curve
Apollo.io detailsReply.io detailsAll Sales apps