Skip to content

SalesApollo GTM, Inc.

Apollo.io

AI GTM platform unifying prospecting, enrichment, outreach, and deal execution.

Category
Sales
Pricing
FREEMIUM
Hosting
Cloud
Verified
Jun 14, 2026

Apollo.io is a unified AI go-to-market platform combining a B2B database of 230M+ contacts and 30M+ companies with multichannel outreach, data enrichment, inbound routing, and deal-execution tools like AI meeting prep, call summaries, and conversation intelligence. It serves 600,000+ companies and replaces several point tools in the sales stack.

Capabilities 6

What it actually does — grouped by capability family.

  • Trigger-action automation (secondary capability)
  • Calendar scheduling (secondary capability)
  • Outbound prospecting (primary capability)
  • Lead enrichment (primary capability)
  • Conversation intelligence (secondary capability)
  • CRM automation (secondary capability)

Used in 1 recipe

Pros & cons

  • Free self-serve plan available
  • All-in-one prospect-to-close stack
  • Chrome extension and open API
  • Used by 600k+ companies
  • Data accuracy varies by segment
  • Free tiers have credit limits
  • UI breadth can overwhelm
  • Less specialized than point tools

Tags

Further reading

View all Sales
  • View Clay details
    SalesFREEMIUM

    Clay

    Clay Labs, Inc.

    GTM data enrichment and AI research agents in a spreadsheet-style workflow.

    Clay is a go-to-market platform that enriches leads from 150+ data providers via a waterfall, runs AI research agents (Claygents) to answer custom questions about each prospect, and orchestrates the results into CRM updates and outbound sequences. Teams build the logic in a familiar table interface with API and webhook hooks.

    Best-in-class waterfall match rates (~78%)
    Steep learning curve (4-6 weeks)
    • gtm
    • lead-enrichment
    • sales
    • ai-agents
    • +1
  • View Amplemarket details
    SalesPAID

    Amplemarket

    Amplemarket, Inc.

    All-in-one AI sales platform with Duo, a copilot for finding and engaging buyers.

    Amplemarket is an all-in-one AI sales platform for finding prospects, personalizing outreach, and running multichannel campaigns. Its AI copilot, Duo, detects buying signals across millions of data points — job changes, website visits, and competitor signals — researches accounts, and builds personalized multichannel sequences across email, calls, social, and AI voice notes, learning from rep feedback.

    Buying-signal detection built in
    No public recurring pricing
    • sales
    • buying-signals
    • outbound
    • ai-copilot
  • View Gong details
    SalesPAID

    Gong

    Gong.io, Inc.

    Revenue AI that captures and analyzes customer conversations to close deals.

    Gong is a Revenue AI platform that records and analyzes sales calls, emails, and meetings to surface deal risk, coaching opportunities, and more accurate forecasts. Its Revenue Graph and AI agents automate follow-ups, pipeline updates, and forecast corrections across products like Gong Engage, Forecast, and Enable. It is widely used by enterprise revenue teams.

    Industry-leading call and deal analysis
    No public pricing (sales-led)
    • revenue-intelligence
    • conversation-intelligence
    • sales
    • forecasting