Clay vs Outreach
A side-by-side comparison of Clay and Outreach, two Sales tools, drawn from Ignaite's continuously-verified listings.
Compared from listings verified as of
At a glance
The honest brief
Clay
Waterfall enrichment across many providers plus Claygent research agents delivers the deepest match rates in GTM.
- Best-in-class waterfall match rates (~78%)
- 150+ enrichment providers in one place
- Claygent AI agents research each prospect
- Flexible spreadsheet-style workflow
- Steep learning curve (4-6 weeks)
- Opaque credits; failed lookups still bill
- Costs climb fast on large lists
Outreach
The deepest sequence-and-workflow engine in sales engagement, now wrapped in agents that execute prospecting and deal tasks end to end.
- Mature, deep sequencing and workflow engine
- Strong forecasting and revenue intelligence
- Agentic features for prospecting and prep
- Broad CRM and GTM-stack integrations
- Enterprise pricing, no public/free tier
- Steep setup and learning curve
- Overkill for small teams