Clay vs Outreach
A side-by-side comparison of Clay and Outreach, two Sales tools, drawn from Ignaite's continuously-verified listings.
Compared from listings verified as of
At a glance
| Attribute | Clay | Outreach |
|---|---|---|
| Category | Sales | Sales |
| Pricing (differs) | FREEMIUM | PAID |
| License | Proprietary | Proprietary |
| Deployment | Cloud | Cloud |
| Platforms | Web, API | Web, API |
| Model support | — | — |
| Vendor (differs) | Clay Labs, Inc. | Outreach |
| Capabilities (differs) |
|
|
The honest brief
Clay
Waterfall enrichment across many providers plus Claygent research agents delivers the deepest match rates in GTM.
- Best-in-class waterfall match rates (~78%)
- 150+ enrichment providers in one place
- Claygent AI agents research each prospect
- Flexible spreadsheet-style workflow
- Steep learning curve (4-6 weeks)
- Opaque credits; failed lookups still bill
- Costs climb fast on large lists
Outreach
The deepest sequence-and-workflow engine in sales engagement, now wrapped in agents that execute prospecting and deal tasks end to end.
- Mature, deep sequencing and workflow engine
- Strong forecasting and revenue intelligence
- Agentic features for prospecting and prep
- Broad CRM and GTM-stack integrations
- Enterprise pricing, no public/free tier
- Steep setup and learning curve
- Overkill for small teams
When to pick which
Both cover Outbound prospecting and CRM automation.
Pick Clay if you need Spreadsheet automation, Web research agent, and Lead enrichment.
- Spreadsheet automation (secondary capability)
- Web research agent (primary capability)
- Lead enrichment (primary capability)
Pick Outreach if you need Workflow orchestration and Conversation intelligence.
- Workflow orchestration (primary capability)
- Conversation intelligence (secondary capability)
Outreach leans on Outbound prospecting as a headline capability; Clay treats it as secondary.
- Outbound prospecting (primary capability)
They also differ on:
- Pricing
- FREEMIUM · PAID