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SalesClay Labs, Inc.

Clay

GTM data enrichment and AI research agents in a spreadsheet-style workflow.

Categories
SalesData Ops
Pricing
FREEMIUM
Source
Proprietary
Hosting
Cloud
Platforms
WebAPI
Verified
Jun 9, 2026

Clay is a go-to-market platform that enriches leads from 150+ data providers via a waterfall, runs AI research agents (Claygents) to answer custom questions about each prospect, and orchestrates the results into CRM updates and outbound sequences. Teams build the logic in a familiar table interface with API and webhook hooks.

Capabilities 5

What it actually does — grouped by capability family.

  • Spreadsheet automation (secondary capability)
  • Web research agent (primary capability)
  • Lead enrichment (primary capability)
  • Outbound prospecting (secondary capability)
  • CRM automation (secondary capability)

Used in 1 recipe

Pros & cons

  • Best-in-class waterfall match rates (~78%)
  • 150+ enrichment providers in one place
  • Claygent AI agents research each prospect
  • Flexible spreadsheet-style workflow
  • Steep learning curve (4-6 weeks)
  • Opaque credits; failed lookups still bill
  • Costs climb fast on large lists

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