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Clay vs Lavender

A side-by-side comparison of Clay and Lavender, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Clay

Sales

GTM data enrichment and AI research agents in a spreadsheet-style workflow.

View Clay

Lavender

Marketing

Real-time AI email coach that scores and improves sales emails as you write.

View Lavender

At a glance

Feature comparison of Clay and Lavender
AttributeClayLavender
Category (differs)SalesMarketing
PricingFREEMIUMFREEMIUM
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, APIWeb, Browser extension
Model support——
Vendor (differs)Clay Labs, Inc.Lavender

The honest brief

Clay

Waterfall enrichment across many providers plus Claygent research agents delivers the deepest match rates in GTM.

  • Best-in-class waterfall match rates (~78%)
  • 150+ enrichment providers in one place
  • Claygent AI agents research each prospect
  • Flexible spreadsheet-style workflow
  • Steep learning curve (4-6 weeks)
  • Opaque credits; failed lookups still bill
  • Costs climb fast on large lists

Lavender

Real-time inbox coaching scoring drafts against billions of emails — improves your writing, not just generates copy.

  • Real-time scoring as you write
  • Coaches your writing, not just drafts
  • Runs inside your inbox
  • Ora agent drafts cold emails
  • Sales-email niche only
  • Browser-extension dependent
  • Subscription cost per seat
Clay detailsLavender details