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Clay vs Day.ai

A side-by-side comparison of Clay and Day.ai, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Clay

Sales

GTM data enrichment and AI research agents in a spreadsheet-style workflow.

View Clay

Day.ai

Sales

AI-native CRM that builds itself from your email, calls, and Slack — no manual data entry.

View Day.ai

At a glance

Feature comparison of Clay and Day.ai
AttributeClayDay.ai
CategorySalesSales
PricingFREEMIUMFREEMIUM
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, APIWeb
Model support
Vendor (differs)Clay Labs, Inc.Day AI
Capabilities (differs)
  • Spreadsheet automation
  • Web research agent
  • Lead enrichment
  • Outbound prospecting
  • CRM automation
  • Transcription (STT)
  • Meeting notes
  • Email assistant
  • CRM automation

The honest brief

Clay

Waterfall enrichment across many providers plus Claygent research agents delivers the deepest match rates in GTM.

  • Best-in-class waterfall match rates (~78%)
  • 150+ enrichment providers in one place
  • Claygent AI agents research each prospect
  • Flexible spreadsheet-style workflow
  • Steep learning curve (4-6 weeks)
  • Opaque credits; failed lookups still bill
  • Costs climb fast on large lists

Day.ai

Auto-captures CRM data from email, Slack, and calls, so the record stays current without manual entry — no bolt-on AI on a legacy core.

  • No manual data entry to keep records current
  • Built-in AI meeting assistant
  • Joins Zoom, Meet, and Teams calls
  • Free Preview tier to start
  • Founded by ex-HubSpot product leaders
  • Usage caps can limit larger teams
  • Fits solo reps more than big sales orgs
  • AI assistants are paid add-ons

When to pick which

Both cover CRM automation.

Pick Clay if you need Spreadsheet automation, Web research agent, Lead enrichment, and Outbound prospecting.

  • Spreadsheet automation (secondary capability)
  • Web research agent (primary capability)
  • Lead enrichment (primary capability)
  • Outbound prospecting (secondary capability)

Pick Day.ai if you need Transcription (STT), Meeting notes, and Email assistant.

  • Transcription (STT) (secondary capability)
  • Meeting notes (primary capability)
  • Email assistant (secondary capability)

Day.ai leans on CRM automation as a headline capability; Clay treats it as secondary.

  • CRM automation (primary capability)

They also differ on:

Platforms
Web, API · Web