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Clay vs Common Room

A side-by-side comparison of Clay and Common Room, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Clay

Sales

GTM data enrichment and AI research agents in a spreadsheet-style workflow.

View Clay

Common Room

Sales

AI go-to-market platform that turns buying signals into automated outreach.

View Common Room

At a glance

Feature comparison of Clay and Common Room
AttributeClayCommon Room
CategorySalesSales
Pricing (differs)FREEMIUMPAID
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, APIWeb, Browser extension
Model support——
Vendor (differs)Clay Labs, Inc.Common Room
Capabilities (differs)
  • Spreadsheet automation
  • Web research agent
  • Lead enrichment
  • Outbound prospecting
  • CRM automation
  • Recommendation engine
  • Web research agent
  • Lead enrichment
  • Outbound prospecting
  • CRM automation

The honest brief

Clay

Waterfall enrichment across many providers plus Claygent research agents delivers the deepest match rates in GTM.

  • Best-in-class waterfall match rates (~78%)
  • 150+ enrichment providers in one place
  • Claygent AI agents research each prospect
  • Flexible spreadsheet-style workflow
  • Steep learning curve (4-6 weeks)
  • Opaque credits; failed lookups still bill
  • Costs climb fast on large lists

Common Room

Resolves identities across a 400M+ contact graph, then lets RoomieAI agents auto-research accounts and personalize outreach from unified signals.

  • Unifies CRM, product, marketing & community signals
  • Cross-source identity resolution & enrichment
  • AI agents auto-research accounts & personalize
  • Chrome extension + 50+ integrations
  • No free tier; entry plan ~$2,500/mo
  • Built for B2B revenue teams, not SMBs
  • Data-integration setup is heavy

When to pick which

Both cover Web research agent, Lead enrichment, Outbound prospecting, and CRM automation.

Pick Clay if you need Spreadsheet automation.

  • Spreadsheet automation (secondary capability)

Pick Common Room if you need Recommendation engine.

  • Recommendation engine (secondary capability)

They share capabilities, but each leads with different ones as a headline job:

Clay is built around Web research agent and Lead enrichment.

  • Web research agent (primary capability)
  • Lead enrichment (primary capability)

Common Room is built around Outbound prospecting and CRM automation.

  • Outbound prospecting (primary capability)
  • CRM automation (primary capability)

They also differ on:

Pricing
FREEMIUM · PAID
Platforms
Web, API · Web, Browser extension
Clay detailsCommon Room detailsAll Sales apps