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Clay vs Common Room

A side-by-side comparison of Clay and Common Room, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Clay

Sales

GTM data enrichment and AI research agents in a spreadsheet-style workflow.

View Clay

Common Room

Sales

AI go-to-market platform that turns buying signals into automated outreach.

View Common Room

At a glance

Feature comparison of Clay and Common Room
AttributeClayCommon Room
CategorySalesSales
Pricing (differs)FREEMIUMPAID
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, APIWeb, Browser extension
Model support——
Vendor (differs)Clay Labs, Inc.Common Room

The honest brief

Clay

Waterfall enrichment across many providers plus Claygent research agents delivers the deepest match rates in GTM.

  • Best-in-class waterfall match rates (~78%)
  • 150+ enrichment providers in one place
  • Claygent AI agents research each prospect
  • Flexible spreadsheet-style workflow
  • Steep learning curve (4-6 weeks)
  • Opaque credits; failed lookups still bill
  • Costs climb fast on large lists

Common Room

Resolves identities across a 400M+ contact graph, then lets RoomieAI agents auto-research accounts and personalize outreach from unified signals.

  • Unifies CRM, product, marketing & community signals
  • Cross-source identity resolution & enrichment
  • AI agents auto-research accounts & personalize
  • Chrome extension + 50+ integrations
  • No free tier; entry plan ~$2,500/mo
  • Built for B2B revenue teams, not SMBs
  • Data-integration setup is heavy
Clay detailsCommon Room detailsAll Sales apps