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Apollo.io vs Outreach

A side-by-side comparison of Apollo.io and Outreach, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Apollo.io

Sales

AI GTM platform unifying prospecting, enrichment, outreach, and deal execution.

View Apollo.io

Outreach

Sales

Agentic AI platform for sales and revenue teams.

View Outreach

At a glance

Feature comparison of Apollo.io and Outreach
AttributeApollo.ioOutreach
CategorySalesSales
Pricing (differs)FREEMIUMPAID
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, API, Browser extensionWeb, API
Model support——
Vendor (differs)Apollo GTM, Inc.Outreach

The honest brief

Apollo.io

Pairs a 230M+ contact database with outreach, enrichment, and deal tools and a real free tier — the most accessible self-serve all-in-one of the group.

  • Free self-serve plan available
  • All-in-one prospect-to-close stack
  • Chrome extension and open API
  • Used by 600k+ companies
  • Data accuracy varies by segment
  • Free tiers have credit limits
  • UI breadth can overwhelm
  • Less specialized than point tools

Outreach

The deepest sequence-and-workflow engine in sales engagement, now wrapped in agents that execute prospecting and deal tasks end to end.

  • Mature, deep sequencing and workflow engine
  • Strong forecasting and revenue intelligence
  • Agentic features for prospecting and prep
  • Broad CRM and GTM-stack integrations
  • Enterprise pricing, no public/free tier
  • Steep setup and learning curve
  • Overkill for small teams
Apollo.io detailsOutreach detailsAll Sales apps