Skip to content

Apollo.io vs Common Room

A side-by-side comparison of Apollo.io and Common Room, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Apollo.io

Sales

AI GTM platform unifying prospecting, enrichment, outreach, and deal execution.

View Apollo.io

Common Room

Sales

AI go-to-market platform that turns buying signals into automated outreach.

View Common Room

At a glance

Feature comparison of Apollo.io and Common Room
AttributeApollo.ioCommon Room
CategorySalesSales
Pricing (differs)FREEMIUMPAID
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, API, Browser extensionWeb, Browser extension
Model support——
Vendor (differs)Apollo GTM, Inc.Common Room
Capabilities (differs)
  • Trigger-action automation
  • Calendar scheduling
  • Outbound prospecting
  • Lead enrichment
  • Conversation intelligence
  • CRM automation
  • Recommendation engine
  • Web research agent
  • Lead enrichment
  • Outbound prospecting
  • CRM automation

The honest brief

Apollo.io

Pairs a 230M+ contact database with outreach, enrichment, and deal tools and a real free tier — the most accessible self-serve all-in-one of the group.

  • Free self-serve plan available
  • All-in-one prospect-to-close stack
  • Chrome extension and open API
  • Used by 600k+ companies
  • Data accuracy varies by segment
  • Free tiers have credit limits
  • UI breadth can overwhelm
  • Less specialized than point tools

Common Room

Resolves identities across a 400M+ contact graph, then lets RoomieAI agents auto-research accounts and personalize outreach from unified signals.

  • Unifies CRM, product, marketing & community signals
  • Cross-source identity resolution & enrichment
  • AI agents auto-research accounts & personalize
  • Chrome extension + 50+ integrations
  • No free tier; entry plan ~$2,500/mo
  • Built for B2B revenue teams, not SMBs
  • Data-integration setup is heavy

When to pick which

Both cover Outbound prospecting, Lead enrichment, and CRM automation.

Pick Apollo.io if you need Trigger-action automation, Calendar scheduling, and Conversation intelligence.

  • Trigger-action automation (secondary capability)
  • Calendar scheduling (secondary capability)
  • Conversation intelligence (secondary capability)

Pick Common Room if you need Recommendation engine and Web research agent.

  • Recommendation engine (secondary capability)
  • Web research agent (secondary capability)

They share capabilities, but each leads with different ones as a headline job:

Apollo.io is built around Lead enrichment.

  • Lead enrichment (primary capability)

Common Room is built around CRM automation.

  • CRM automation (primary capability)

They also differ on:

Pricing
FREEMIUM · PAID
Platforms
Web, API, Browser extension · Web, Browser extension
Apollo.io detailsCommon Room detailsAll Sales apps