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Apollo.io vs Artisan

A side-by-side comparison of Apollo.io and Artisan, two Sales tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Apollo.io

Sales

AI GTM platform unifying prospecting, enrichment, outreach, and deal execution.

View Apollo.io

Artisan

Sales

Ava, an AI BDR that finds leads, runs outreach, and books meetings.

View Artisan

At a glance

Feature comparison of Apollo.io and Artisan
AttributeApollo.ioArtisan
CategorySalesSales
Pricing (differs)FREEMIUMPAID
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)Web, API, Browser extensionWeb, API
Model support——
Vendor (differs)Apollo GTM, Inc.Artisan AI, Inc.

The honest brief

Apollo.io

Pairs a 230M+ contact database with outreach, enrichment, and deal tools and a real free tier — the most accessible self-serve all-in-one of the group.

  • Free self-serve plan available
  • All-in-one prospect-to-close stack
  • Chrome extension and open API
  • Used by 600k+ companies
  • Data accuracy varies by segment
  • Free tiers have credit limits
  • UI breadth can overwhelm
  • Less specialized than point tools

Artisan

Packages a single named 'AI BDR employee' (Ava) as a near-complete human-BDR replacement — the hardest autonomous-employee positioning of the cohort.

  • Autonomous end-to-end BDR (Ava)
  • 250M+ B2B contact database
  • No rip-and-replace integration
  • Free trial credits to start
  • Aggressive 'replace your BDR' claims
  • No published recurring pricing
  • Heavy autonomy needs supervision
  • Smaller dataset than incumbents
Apollo.io detailsArtisan detailsAll Sales apps