Looka vs Recraft
A side-by-side comparison of Looka and Recraft, two Design tools, drawn from Ignaite's continuously-verified listings.
Compared from listings verified as of
At a glance
| Attribute | Looka | Recraft |
|---|---|---|
| Category | Design | Design |
| Pricing (differs) | PAID | FREEMIUM |
| License | Proprietary | Proprietary |
| Deployment | Cloud | Cloud |
| Platforms (differs) | Web | Web, API |
| Model support (differs) | Self-contained (on-device) | Single model (proprietary) |
| Vendor (differs) | Looka | Recraft |
| Capabilities (differs) |
|
|
The honest brief
Looka
Design free, pay only to export — logos are a one-time buy (from $20) while the full Brand Kit is a yearly subscription.
- Free to design, pay only to export
- 300+ branded marketing templates
- AI website on the top tier
- Fast name-to-logo concepts
- Export requires a purchase
- Brand Kit is a yearly subscription
- No user model control
Recraft
The only major generator that outputs natively editable SVG paths — assets drop straight into Illustrator or Figma.
- Native editable SVG vector output
- Brand style sets for consistency
- Built-in vector node editor
- API access for pipelines
- Text rendering trails Ideogram
- Designer-focused, steeper than casual tools
- Free tier credits limited
When to pick which
Both cover Graphic design.
Pick Looka if you need AI app builder and Logo generation.
- AI app builder (secondary capability)
- Logo generation (primary capability)
Pick Recraft if you need Text-to-image, Image upscaling, and Background removal.
- Text-to-image (primary capability)
- Image upscaling (secondary capability)
- Background removal (secondary capability)
Recraft leans on Graphic design as a headline capability; Looka treats it as secondary.
- Graphic design (primary capability)
They also differ on:
- Pricing
- PAID · FREEMIUM
- Platforms
- Web · Web, API
- Model support
- Self-contained (on-device) · Single model (proprietary)