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Looka vs Recraft

A side-by-side comparison of Looka and Recraft, two Design tools, drawn from Ignaite's continuously-verified listings.

Compared from listings verified as of

Looka

Design

AI logo maker and brand kit generator for entrepreneurs.

View Looka

Recraft

Design

Image and true vector (SVG) generation with brand style sets.

View Recraft

At a glance

Feature comparison of Looka and Recraft
AttributeLookaRecraft
CategoryDesignDesign
Pricing (differs)PAIDFREEMIUM
LicenseProprietaryProprietary
DeploymentCloudCloud
Platforms (differs)WebWeb, API
Model support (differs)Self-contained (on-device)Single model (proprietary)
Vendor (differs)LookaRecraft

The honest brief

Looka

Design free, pay only to export — logos are a one-time buy (from $20) while the full Brand Kit is a yearly subscription.

  • Free to design, pay only to export
  • 300+ branded marketing templates
  • AI website on the top tier
  • Fast name-to-logo concepts
  • Export requires a purchase
  • Brand Kit is a yearly subscription
  • No user model control

Recraft

The only major generator that outputs natively editable SVG paths — assets drop straight into Illustrator or Figma.

  • Native editable SVG vector output
  • Brand style sets for consistency
  • Built-in vector node editor
  • API access for pipelines
  • Text rendering trails Ideogram
  • Designer-focused, steeper than casual tools
  • Free tier credits limited