Guru vs Sana
A side-by-side comparison of Guru and Sana, drawn from Ignaite's continuously-verified listings.
Compared from listings verified as of
At a glance
| Attribute | Guru | Sana |
|---|---|---|
| Category (differs) | Search | Assistant |
| Pricing (differs) | PAID | FREEMIUM |
| License | Proprietary | Proprietary |
| Deployment | Cloud | Cloud |
| Platforms (differs) | Web, Browser extension, API | Web, iOS |
| Model support (differs) | — | Multi-model |
| Vendor (differs) | Guru | Sana Labs |
| Capabilities (differs) |
|
|
The honest brief
Guru
Grounds AI answers in a human-verified wiki with expiring 'trust' dates, so search returns governed knowledge instead of stale or hallucinated content.
- Answers grounded in verified knowledge
- Strong browser extension and in-app delivery
- 100+ integrations including Slack and Teams
- Knowledge Agents per department
- Pricing is now custom and sales-led
- Needs upkeep of verified content
- Overlaps with broader search rivals
Sana
Answers, drafts and runs multi-step agents over your real company data across 100+ connected tools with native permissions — not the public web.
- Enterprise search over your own data
- Respects native app permissions
- Answers, drafts, and automates tasks
- Web and iOS apps
- Free tier to start
- Enterprise focus
- Future tied to Workday acquisition
- Pricier beyond the free tier
When to pick which
Both cover Trigger-action automation, Unified search, and Cited answers.
Pick Guru if you need Guardrails and Knowledge base authoring.
- Guardrails (secondary capability)
- Knowledge base authoring (secondary capability)
Pick Sana if you need Report generation and Data analysis / BI.
- Report generation (secondary capability)
- Data analysis / BI (secondary capability)
They share capabilities, but each leads with different ones as a headline job:
Guru is built around Cited answers.
- Cited answers (primary capability)
Sana is built around Trigger-action automation.
- Trigger-action automation (primary capability)
They also differ on:
- Pricing
- PAID · FREEMIUM
- Platforms
- Web, Browser extension, API · Web, iOS